Collateral
University of Miami School of Communication
To support graduate recruitment, I created a flyer for each of the School of Communication’s 11 graduate programs. I worked closely with Graduate Program Directors to ensure content accuracy and used a consistent template to keep the materials visually aligned and easy to update.
Additionally, I designed a double-sided flyer to represent all School of Communication graduate programs. This versatile flyer is ideal for recruitment fairs and events where there’s limited space to showcase materials for each program separately.
Designed for prospective students and their families, this cascading undergraduate brochure highlights the strengths of the School of Communication. On the left side, students can explore the School’s resources, culture, and opportunities. On the right, tabs display department names for easy navigation. Several inserts unfold to reveal more in-depth information including program details, accolades, and photos to create an engaging, layered experience.
Before this project, the Stein Family Career Office had little to no print collateral. I created a brochure specifically for employers, many of whom may not be familiar with the School of Communication or its hands-on educational approach. The piece was designed to showcase the strengths of SoC students, highlight career services, and position the School as a valuable partner for internships and recruitment.
Study Florida
In my first year on the Study Florida board, I led a full rebrand and during that time, membership grew from 28 to 37 institutions. As part of that effort, I created a media kit to help clearly communicate who we are and why we matter. The kit shared the Study Florida mission, explained how Florida has consistently been ranked the #1 state for higher education by U.S. News & World Report, highlighted the economic impact of international students, and outlined partnership opportunities for schools and organizations.
I managed the creation of the annual Study Florida magazine, which featured full-page ads submitted by each member institution. In addition to coordinating ad submissions and handling logistics, I designed and compiled the full publication for print. I also created original content including pages with Study Florida updates and a members page to highlight new schools that had joined the consortium.
